Title: "Enabling Frictionless Engagement with Social Media"
Abstract:
In this talk, we’ll present an overview of technologies and solutions for enabling frictionless engagement of consumers with social media platforms such as Facebook and Twitter. We’ll present some deployment examples and explain how brands are looking to leverage social media to build brand loyalty, increase their equity and win more customers. There were some valuable lessons learnt from these deployments that we’ll share in this presentation too.